Increase your web site conversion rates from 6% to 66%, in shopping carts and booking engines. Find out how this can happen on your web sites in this research documented white paper.
The research is in. Your solution to shopping cart abandonment and lack of completed travel bookings is a simple phone call. Not a 1-800 number but phone calls that are initiated from you to your web site visitors. This is "click to talk" and it is NOT voice over IP (VoIP). There is no need for speakers and microphones. This uses your existing telephone landline system or even the mobile network. See how "click to talk" will work for you at www.WeCallYouNow.com
Why do so many Internet visitors fail to complete the buying process? It's simple. They don't have all the answers they need to feel comfortable to complete the purchase. It's that one last little question. They have done their "self service" and they know what they want to purchase but they just can't do the final click until a question is answered. They want "assisted - self service" and you can provide this with your own "click to talk" button or banner.
It's just like shopping in the real world. We do not want to be chased and hounded by "customer service" trainees. We just want to browse and look around. See what is available. Maybe try something on. Once we are happy with our self-service we may then want a bit of reassurance by having a question answered. This is when we want the assistance. Not as we just walked in, and not if we have to wait for it.
Well this is just like a web site visitor. The have found the right hotel room. They know it is available on the required days. They are satisfied with the price, but what about late check in? Or wheel chair access? Or a crib for a baby? If these questions could be answered satisfactorily then a purchase would occur. You can do this on your own web site now.
Here is the research. Just follow: and see what Benchmark Portal had to say. The graphs in this independent research report show closure rates of less than 11 percent skyrocketing to 66% with "click to talk".
How about the experience of Dell Financial Services? Yes, the financial arm of Dell Computers. In a Forrester Research report they experienced going from a failure rate of 90% to a closure rate of 55% with "click to talk". What would a change like this do to your web site orders, sales and bookings? Check out the Forrester report at:
The question is no longer if this works. The question is why haven't you added it to your web site? There are no set up fees, no monthly fees and no reason not to prove it to yourself today. Did I mention that you could operate a system like this worldwide? There are no global 1-800 numbers but "click to talk" is and you can specify the countries you will call to, the days of the week and even the specific hours of the day.
Forget the myth of the completely automated sales process. A web site shopping cart or booking engine is NOT a bank ATM that spits out money. People need and want assistance. Not right away but when they have completed their self-service. "Assisted self-service" closes sales and makes money. Get your phone ringing with "click to talk" and watch as your web site conversion rates climb and your bank balance grows. You can test the system at
Monte Huebsch www.MonteHuebsch.com is a Certified Management Consultant (CMC) and fellow of the Institute of Management Consultants. As the CEO of www.WeCallYouNow.com and www.CarHold.com he employs push to talk technology on all his websites and in all his email marketing campaigns. Email Monte at CEO@WeCallYouNow.com
About The Author:
Monte Huebsch is a Certified Management Consultant and fellow of the Institute of Management Consultants. CEO of www.WeCallYouNow.com he employs push to talk technology on all his websites and email marketing campaigns. Email Monte@wecallyounow.com
Lessons from a Shock Jock Why is Mike Makler the Coolest Guy in the Universe?
This Tongue in cheek Article shows how by using 7 Simple Steps Mike Makler Proclaimed and Branded himself The Coolest Guy in the Universe. The steps Mike Makler Used to Brand Himself the Coolest Guy in the Universe and Obtain a Number 1 Page Ranking in Yahoo for the Coolest Guy in the Universe can be used by anyone to create a Brand. just do a Yahoo Search on "the Coolest Guy in the Universe" (don't forget the Double Quotes) and see if Mike Makler is still number 1.
A famous New York Based radio show Shock Jock proclaimed himself the King of all Media. Do a Google or Yahoo Search on King of all Media and you will see this Shock Jock's name. Is he the King of All Media? He is now. How did he become the King of All Media and How does it apply to You?
He simply branded himself as the King of All Media. On his Daily radio show he would proclaim to be the King of All Media. Pretty soon everyone was calling him the King of All Media. Now he is the De facto King of all Media.
Having observed this Shock Jock in action Mike Makler wanted to see if he too could create an outrageous brand for himself. Not having a top rated radio show Mike Makler Decided to brand himself on the Internet as the Coolest Guy in the Universe
Mike Makler Simply declared himself the coolest guy in the Universe. Is Mike Makler Really the Coolest Guy in the Universe?. Mike Makler is the Coolest Guy in the Universe if he can get and Maintain a Number 1 Page Ranking in Google or MSN or Yahoo.
Below are the 7 Steps in this Case Study Mike Makler used to Brand himself as the coolest Guy in the Universe
Step 1 - Publicly Proclaim your Brand. The First Thing Mike Makler Did to become the Coolest Guy in the Universe was he created a Web Page Stating that Mike Makler is in fact the Coolest Guy in the Universe http://www.ewguru.com/hbiz/Coolest-Guy-in-The-Universe.html.
You will notice that not only does this web page proclaim that Mike Makler is the coolest guy in the universe but it does so over and over. Mike Makler added the Coolest Guy in the Universe web page he created to his Google Site Map
Step 2 - Reinforce Your Claim The Next thing Mike Makler Did to become the Coolest Guy in the Universe was Create a Blog Entry stating that Mike Makler is the coolest Guy in the Universe as if it was a a known and accepted Fact. This Blog entry had a link to Mike Makler Coolest Guy web Page http://ewguru.com/coolguyblog. Don't forget to use ping-o-matic to ping your blog.
Mike then repeated the above two steps 2 or 3 more times to create a stronger branding
Step 3 - Get Others to Publicize your Claim Mike Makler then went on to write this Article to publicize the fact that he was the Coolest Guy in the Universe. Of course this Article is Rich in the Keywords 'Mike Makler' and 'The Coolest Guy in the Universe' Mike didn't forget to submit this article to the popular article directories.
Step 4 - The Details From Now on whenever Mike Creates an Article he will have
By Mike Makler (the Coolest Guy in the Universe) as his Byline.
In his Bio for his Article Mike will Put Mike Makler the Self Proclaimed Coolest Guy in the Universe see Why http://ewguru.com/coolguypage
Mike's Copyright now looks like this Copyright © 2005-2006 Mike Makler The Coolest Guy in the Universe:: all rights reserved.
Step 5 - The 2 P's Patience and Persistence Mike will be persistent. He will Create Articles, Blog Posts, Forum Posts, all containing his branding. Mike will never stop Proclaiming that Mike Makler is the Coolest Guy in the Universe. It is all about branding.
Step 6 - Get Some Back Links If you would Like to help with Mike with his Branding Efforts just Link to one of Mike's Coolest Guy Web Pages you will find a list of them here http://www.ewguru.com/hbiz/Coolest-Guy-Toc.HTML
Step 7 Check and Tweak He will check the search Engines Once or twice a Week to see if Mike Makler really is the Coolest Guy in the Universe. If Not he will then write an Article Create a Blog Post, do some forum posts to continue to re-enforce his brand. Even if Mike is #1 he will still take action to Re-Enfoirce his hard earned Brand.
Hopefully even this simple example will show you 7 steps you can use to create and maintain a brand for yourself. It does take work and persistence to create a well known brand especially if you are not a Top Rated Shock Jock.
Mike Makler The Coolest Guy in the Universe (See Why http://ewguru.com/coolguypage) has been Marketing Online Since 2001, When he built his first Sales organization of over 100,000 Members.
Copyright © 2005-2006 Mike Makler The Coolest Guy in the Universe - All Rights Reserved
[You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. articlecopy at ewguru.com]
Creating Your Own Product: What Should You Write About?
Copyright © 2005 Ronald Gibson
You would like to create your own information product, but you are stuck. What the heck should you write about? This could be the hardest step involved in this entire process. The reason I say that is because when you begin anything for the first time it ALWAYS seems that much more difficult due to it being the very first time.
Add to that the fact that for some people, writing is an almost impossible task. But let me just tell you that writing up an article, special report, or a 340 page ebook isn't any different than learning to roller blade. Except that you'll get a lot less bumps and bruises! At least physically anyway :-)
But it doesn't have to be this way. The best advice for what to write is write about WHAT YOU KNOW. That makes everything SO much easier. And, don't think you don't know anything, because everyone knows something.
Before you begin writing, be sure you have the proper tool to write with.
Of course you can start out with the simple Notepad or WordPad tool that came with your computer when you purchased it. However, to cut through some additional formatting steps, i.e. - copying and pasting, etc., it's best to start out with a tool with a bit more function like Microsoft Word, or the better, and FREE alternative, Open Office.
You can download a copy from http://www.openoffice.org . You'll want to pick up the Open Office Suite so you're sure to get EVERYTHING. This is SO helpful to those of you who don't have, or can't afford expensive programs like Microsoft Office or PDF Maker programs.
Now that you have just the right writing tool, let's start writing! Make a list of the things that you do, or like to do. Whether it's your job, a hobby you enjoy, or caring for children or pets. Even the smallest thing that you might not think is important, like an easier way to clean up after family get together. A good thing to remember is that things we often take for granted or overlook because we do them on a constant or consistent basis someone else might have an interest in learning and have NEVER done before. Then, look over the list you just created and choose a subject from it. But, keep a hold of this list somewhere as you may want to return to it to invent a NEW product, or even several new products.
Here are a few example topics that might give you a better idea of what to strive for:
** Organic Gardening
** Japanese Bonsai Tree Growing and Care
** Low-Fat Dessert Recipes
** Working with Leather
** Buying a Car with No Credit or Bad Credit
** Fly Fishing for Beginners
** Pit Bulls as Pets: A Positive Experience
** Home-Made Cat Treat Recipes
** Having an Iguana as a Family Pet
** Being a Better Parent
** Making the Most Out Of Every Day
** Hot Air Ballooning
** Bird Watching For the Family
** Model Airplane Construction
** Coin and Currency Collecting
** Proper Car Tune Up Instructions
** Knitting, Crocheting, Sewing
You get the idea here. The more you narrow down your topic, the more specific the niche category will be and the less competition you'll have when moving further along in the process.
Pretty much any topic or subject can be turned into a profitable information product if you put the effort into it.
You don't have to have ANY knowledge about one particular subject, as you could always do research on the topic, by having prior experience or working knowledge of the material you plan to cover will make the project go that much easier and quicker.
Once you have your first topic picked out that you will be writing about, it's time to begin really writing it up. Now don't be afraid. This is easier than you might think. The way to write up an information product is to write as if you are explaining the subject to someone who has no previous knowledge of it or has never heard of what you are talking about.
Go from beginning to end. Leave out nothing, no matter how small the detail. Remember, most of the people that purchase your information product will be new to the whole process of your subject matter.
You have just jumped the first hurdle in the process of creating your own information product.
Ronald Gibson is a Web Designer and Internet Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit:
Work From Home Opportunity and Work At Home Ideas Blog
